Tipping the Scale: How Promotional Products Compete in a New Era of Advertising
Jun 14, 2017
Check out these great stats on the effectiveness of promotional products. Did you know that 83% of consumers are more likely to do business with a brand after receiving a promo product? This PPAI study shows that nine in 10 consumers recall the branding on promotional products they have received—and it’s 67 percent higher than broadcast advertising and 78 percent higher than online, print and mobile advertising.